The 4 Stage Article Launch Sequence

Case Study Sample


This case study used only 3 Stages of Launch. However, using 4 separate stages is ideal

Launch Video 1 – sent on Day 1
Launch Video 2 – sent 3 days later
Launch Video 3 – sent 3 days later

In this video you’re going to learn how to create what I like to call the 4 Stage Article Launch Sequence. This strategy involves writing 4 separate articles that build upon each other to support a common goal. That goal is preselling the reader or visitor on a product so that by the time they read the fourth article they are eagerly wanting to buy the product being sold. This is done by providing incredibly valuable, actionable content in the articles that create specific mental triggers to emerge in the reader..